Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Ajay Gupte, Managing Director MEC Indonesia, will take on the role of Managing Director of the new combined MEC and Maxus 'NewCo' agency in Indonesia when it launches in January 2018.
Ajay joined as Managing Director of MEC in Indonesia in 2011 and has created a strong, vibrant and future focused agency. The agency has grown six-fold under his leadership and has been awarded Campaign Asia Agency of the Year in 2014 and 2016. Ajay comes with almost 2 decades of experience as agency, client and media owner. In 2015, Ajay was listed in Campaign Asia 40 under 40 media professionals in Asia Pacific.
The role becomes effective in January 2018.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for outstanding talent to lead and inspire, and so today’s news is very exciting for us. Under Ajay’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Indonesia a formidable future-facing agency.”
Current Maxus managing director Partha Kabi will be staying within the group, moving across to Mediacom to lead their Indonesia office. We wish him all the best in his new role!